“How many leads did you get in your first 24 hours?” I asked.
“I think it was in the neighborhood of 63 …”
And those 63 leads eventually turned into 475 within 1 month of launching Winter Garden Yoga’s marketing campaign.
Brian Friedman, the owner and director, was generous enough to sit down with me and share his experience in our Fit FLAVER program. And it couldn’t have gone better – for both of us.
Our two teams have come up with a hashtag that perfectly explains the service we both provide: #ResultsMatter. Winter Garden Yoga provides undeniable results for their students, and we aim to do the same in return. And it’s created some amazing results on both ends. Let’s dive in:
Winter Garden Yoga’s Unique Approach
Founded in 2010, Brian sought out to create an outlet for people of all ages, body types, and walks of life to enjoy truly pain-free yoga. And that’s exactly what he did. Winter Garden Yoga has become a renowned yoga studio where they proudly state that “flexibility is not required.”
The studio is a sanctuary for yogis to relieve stress, improve their health, and become part of a tribe that makes you stronger. They do this with low-impact, high-result poses that their students love. And it shows in their reviews …
They have 5 star ratings across the board on Facebook, Yelp, and Google. You can tell that their members are loyal, love getting involved with the studio, and have built a community for themselves.
So when we started a marketing campaign for Brian and his team, we knew the members they signed up from our Fit FLAVER program would be loyal yogis. And together, we’ve been able to help a lot of people find a healthier lifestyle through fitness.
Here’s what that campaign looked like …
The Results of Their Marketing Campaign
Like I mentioned, our hashtag with Brian and his team is #ResultsMatter. We’re serious about the numbers we get our customers. But before we go over the results from Winter Garden Yoga’s marketing campaign, I want to fill you in on what we consider a “lead.”
At Loud Rumor, a lead is someone who redeems our customer’s offer – like a free week – by filling out their first name, last name, email, and phone number to redeem the deal.
Even more, these are people who live within a certain mile radius of our customer and have expressed interest in health and fitness. So a lead is someone who fills out our fitness studio’s form with those fields (name, email, phone) saying they want to go workout at our customer’s place. Here’s that form:
Okay great. Now here’s a breakdown of Winter Garden Yoga’s results in our marketing campaign:
- 63 leads in the first 25 hours
- 99 leads in the first 36 hours
- 475 leads in the first month
And what’s even better … Brian handled that quick influx of leads really well because he had a sturdy sales process in place before we even launched the campaign. That’s what allowed us to go full force that first month and keep the campaign rolling.
Breaking Down Costs
Within their first month, Winter Garden Yoga got 475 leads at a cost per click (CPC) of $00.86. Yes, under $1! That means that every time someone clicked on their Facebook ad to check out their intro offer … it only cost them $00.86.
That means they spent $408 in Facebook advertising for those 475 leads. Not bad.
Here are Brian’s thoughts on those #ResultsMatter…
Not all fitness businesses handle their reviews, service, and leads the way Winter Garden Yoga does. Their processes, team, messaging, and purpose have a lot to do with the success of this campaign. And we couldn’t be happier for them.
If you’d like to see exactly how we generate leads like this in our fitness marketing campaigns, check out our program Fit FLAVER.
There you can book a demo where we’ll show you the exact Facebook ads, emails, videos, retargeting ads, and more that we create and build to bring new paying members to your fitness studio or gym.
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.