Most gym owners believe that better marketing or branding is the key to growth.
But after working with thousands of fitness studios, I’ve found something different:
The most successful studios don’t just have good marketing… they have the right people holding themselves to the right standards.
That’s what The Standard Is You is all about.
Let’s break down just a piece of that here.
Most Teams Are Focused on the Wrong Thing
The average gym team focuses on selling workouts, promotions, or new programs.
But here’s the truth:
People aren’t buying workouts. They’re buying who they’ll become by going through them.
When you understand that, you stop talking about reps and rounds and start helping people imagine what’s waiting for them when they follow through.
That one shift in thinking can change the way your entire team communicates with members, and it leads to better retention, stronger referrals, and a stronger community.
Growth Happens When the Standard Goes Up
Here’s something I’ve seen across the board with high-performing studios:
The standard isn’t what’s written in the handbook—it’s whatever the team consistently allows.
If team members leave equipment out, that’s the standard.
If coaches consistently start late, that’s the standard.
If someone steps up, takes ownership, and models better? That becomes the new standard.
Culture doesn’t happen by accident. It happens through daily actions, especially the small ones.
Want to Build a Championship Team?
That’s what The Standard Is You is built to help with.
The book breaks down the exact principles I’ve seen the best teams follow—not just to win in the gym business, but to grow as leaders in work and life.
If you want the full blueprint, you’ll find it in the book. It’s short. It’s actionable. And it’s designed for teams who are ready to take ownership of their future.
→ Get your copy on Amazon here.
Or… keep doing it the old way.
It’s your call.
