As a business owner, you wear a ton of different hats. Since the beginning of your company you might have dabbled in sales, payroll, content creation… the list goes on. But it’s hard to juggle all these things at once and still enjoy your business.
So it’s no wonder owners and executives work an average of 72 hours per week. But those hours are better put toward something you’re an expert at.
That’s why every entrepreneur eventually learns to narrow their job title. You learn to do the things you love and specialize in, and then hire other people for everything else.
Find your team players
“If your business depends on you, you don’t own a business – you have a job. And it’s the worst job in the world because you’re working for a lunatic!” – Michael E. Gerber, The E-Myth Revisited
As you can tell, it becomes important to build an awesome team for those other roles. You need to hire the right people who are great at what they do to takeover what you cannot.
This way, you (as the business owner) get to focus on your strong points, whether it be sales, managing, or whatever. All other positions go to the killer team you build – the best of the best.
That being said, it’s easier to hire people for the positions you’ve already dabbled in because you know exactly what to look for. You know what skills your customer service representative and content writer need to have.
But when it comes to internet marketing, it’s not so easy.
Accept that internet marketing is the exception
This is the one role that isn’t as easily filled; most local business owners don’t take the time to learn internet marketing themselves.
56% of business owners don’t even measure the results of their own marketing programs. On top of that, only 1 in 10 know how to use social media or other online advertising to market their own services and products.
Because of this, there’s a higher chance that you don’t know what to look for in an internet marketer. And that’s not good. So it’s time to learn a little.
Educate yourself and help your business
You need to be able to hire the best man for the job, which means you need to learn internet marketing to find the right person (…or agency) to fulfill that role.
Without a little internet marketing knowledge, you’ll run into a sales guy. They’ll feed you a ton of different numbers, terminology, and prices – but their main goal will be to close the deal.
You don’t want to hire this guy. Remember, you want a team who is great at what they do.
So you want to be able to ask the right questions during the interview process. Since internet marketing is always evolving, you should be able to pitch different ideas and strategies with your ideal candidate.
They should know exactly what you’re talking about – and more. That’s where your internet marketing knowledge becomes necessary.
Not investing the time to learn internet marketing is putting you in the position to hire the wrong people, or invest in the wrong strategies. Not a great idea for a vehicle that can probably drive more leads than any other marketing strategy out there. But you’ll gradually learn to take the steering wheel.
There are very few business owners in the world who would raise their hand if asked if they thought the internet had no role in the future of their company.
It’s actually the opposite: 75% of businesses believe that internet marketing is effective. It’s 2015. Of course the internet has an influence on your business. And you should learn about it.
So while you focus on what you’re awesome at, you also need to find an internet marketer who’s just as great and passionate about what they do. You don’t want to bring on just anyone. Educate yourself on different internet marketing tools, strategies, and resources so that you know exactly what to look for in the best candidate for your business.
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Enjoy getting super smart following these guys and you can become the most knowledgeable marketer in your industry!
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.