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RAW #13

SPENGA Owner Sonal Kulkarni: 100 Paying Members In 30 Days

By The GSD Show | March 10, 2020

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Show Notes

We all want that never-be-denied, no-excuses mindset when it comes to growing our fitness businesses and signing more paying members. Well, SPENGA Sugar Land Owner Sonal Kulkarni has it in spades…

Sonal closed 100 members for her studio in just 30 days… from her HOUSE… BEFORE her fitness studio even opened!

Now THAT’S dedication. No remote office while her studio was being built out, no tent in a parking lot, just raw determination. And here’s how!

100 Paying Members In Just 30 Days

Sonal rose to the challenge and wasted no time! I issued a challenge in the Loud Rumor Member’s Only Group: First gym owner to get 100 new paying members. The crazy part to me is, she was only in her first month of presale!

Sonal’s SPENGA Sugar Land studio was nothing more than an empty slot. But that didn’t stop her…

“I MADE AND TOOK CALLS AT ALL TIMES OF THE DAY. WHEN A PROSPECT WAS AVAILABLE, THAT’S WHEN I WAS AVAILABLE TOO, NO MATTER WHAT.”

Sonal spoke to anyone and everyone. On top of that, she booked calls and made calls right from her own home.

“If I was at a soccer meet or out to dinner, I stepped away to take calls from prospects.” Sonal says, “I made and took calls at all times of the day. When a prospect was available, that’s when I was available too, no matter what.”

Her drive and personality is unmatched, but how did she learn how to do all of this? Where did she learn to book presale membership calls and close sales?

Want Paying Members? No Excuses. Learn, Apply, and Grow Your Fitness Studio.

SPENGA Sugar Land Owner Sonal Kulkarni dove deep into Loud Rumor Virtual Training every single day. With LRVT, she learned everything from signing more memberships and exceeding her presale goals.

“When it was just me, I was in there. Then, each new team member I hired did the courses as well,” Sonal says.

This is something we see with the top 5% of fitness studio owners we work with! They’re hungry to learn, apply what they learn, and continuously grow personally and professionally. Sonal did that and it’s paid off!

Focus On How Each Individual Prospect Feels

One of the key factors to Sonal’s presale success is understanding how her SPENGA Sugar Land fitness studio makes prospects feel when they become members. Here’s why:

Sonal got into fitness because of a physical ailment. She understands the importance of fitness, health, and wellness. In fact, it’s what drove her to open up her own studio in the first place. SO…

What was her greatest sales technique?

“It’s what I wish someone told me when I struggled: Just come in and workout for free.”

She gave away a week’s worth and sometimes a month’s worth of workouts because she knew, once people came in, met her staff and joined their community, those prospects would be 100% hooked.

A Great Answer To Rejection And Sales Objections:

Them: “It’s too expensive.”
Sonal: “I totally understand. Just come in and check us out for free.”

Them: “I don’t have time.”
Sonal: “I totally understand that. Our workout is pretty quick if you want to come in and check it out for free.”

She addresses their concerns with empathy and offers to bring them in for free. It’s incredibly effective. And, the biggest key, she’s not upset, fearful, or hurt by rejection. She just moves on to the next prospect.

So, ready to take YOUR fitness studio to the next level? Watch this incredible episode with SPENGA Sugar Land Owner Sonal Kulkarni and be sure to check out the training that helped her hit 100 members in just 30 days HERE: www.whatislrvt.com

What You’ll Learn About Signing More Paying Members:

  • How she closed 100 PRESALE Members in just 30 days.
  • The power of educational platforms like LRVT and applying what you learn to grow your studio.
  • How to develop a never-be-denied mindset, eliminate excuses, and squash objections.

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