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Loud Rumor Performance Consultant Amanda Enos

Fitness Studio Sales Advice From a 37 Location Manager

By null | August 18, 2021

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Show Notes

Would you like to sit down with an expert in the fitness industry and hear their sales advice to get more memberships for your fitness studio?

Well, today you can!

Meet Amanda Enos, a long-time fitness professional with 20+ years of experience in the industry. Throughout her impressive career, she has successfully overseen and shaped the culture of 37 boutique studios! 

Throughout her years working in the industry, Amanda has mastered a solid sales and marketing process that helps new guests actually show up for class AND say yes more quickly and seamlessly than you ever would’ve thought was possible. 

Facilitating A Welcoming Environment 

At the end of the day, humans want to belong and feel secure in a community, and a fitness studio is no exception to this rule. Since attending a workout class can be intimidating for new attendees, Amanda explains the importance of facilitating an environment that makes each and every client feel welcome and heard both on the phone and in person. 

Not only does this make a great first impression the second they walk into the studio door, but it also increases the likelihood of prospective clients feeling comfortable with the idea of coming back for more classes and enrolling in a membership. 

Navigating The Pricing Presentation

When it comes to getting a studio guest to say yes as seamlessly as possible, mastering the membership price conversation is truly a must. Amanda’s sales advice for your fitness studio is that the optimal window of time for the price talk is only in-person and only after all of the clients’ questions and concerns are answered first.

This is because when it is saved as the very last piece of the conversation, there are usually no objections left to discuss from the potential client while getting into the nitty-gritty details of the cost. 

Help Your Class Attendance Skyrocket

To ensure that your studio is running to its fullest potential and capacity, it is crucial to do everything in your power to get clients to show up to their appointments.

Amanda accomplishes this goal in one simple way; creating a scarcity mindset by asking for a client’s credit card to hold their reservation in case of a no-show. This leaves clients with the impression that the class is high-end and highly coveted in the community. 

One of Amanda’s clients, who is the owner of a kickboxing studio, used this method with a little spin on it. Hear how he gets his members to show up to class!

Fitness Studio Sales Advice Takeaways:

Here are a few of the key takeaways to remember from Mike and Amanda’s conversation:

  • Act Different Right Off The Bat: The first impression that your studio makes on a client can make or break their decision to stick around for a membership. To provide a more personal experience than most studios, Amanda suggests greeting new guests without desk barriers and a whiteboard that welcomes them by name. 
  • Pick Up The Phone: In today’s digital world, one of the most impactful ways to set yourself apart is by taking the time to pick up the phone and call clients in place of an email or text. Making a call and connecting voice to voice is much more personal and friendly than these other digital methods. 
  • Make Your No’s Wait: When a studio finds itself having to sell their membership to multiple people at once, Amanda fitness studio sales advice is working with those in the class that is most likely to say yes to a membership. By making the client’s on the fence wait, she has more time to dig into their hesitations of signing up to better overcome their objections. 
  • Show Value Through Social Media: Showcasing your studio’s incredible staff members and clients on social media platforms is the perfect way to get people excited about the prospect of joining in on the community. 

If you’d like to work one-on-one with Amanda click the button below to schedule a free strategy call!