Register for GSDCON | #1 Conference for Gyms & Fitness Studios | June 1-2


Erik Russell: The Art of Selling Fitness Studio Memberships | The GSD Show


Erik Russell: The Art of Selling Fitness Studio Memberships | The GSD Show




Click any of the icons below to listen

Subscribe or Listen On...


Show Notes

Want to sell more memberships and increase revenue at your fitness studio? You’re in luck, Erik Russell wrote the book on it…

In this episode, Loud Rumor CEO sits down with Erik Russell, the international best-selling author of The Art of Selling Memberships.

sales strategy definitive guide click image erik russell

Erik, a successful fitness studio owner with 20+ years of experience selling memberships, helps thousands of fitness professionals improve their sales numbers.

He’s now a highly sought after membership sales consultant in the fitness industry, and today, we sit down to discuss how he’s helping studios get more members through his simple, but highly effective sales process.

Erik Russell: What Fitness Studio’s Are Missing When It Comes To Membership Sales

Erik Russell breaks down the number one thing too many fitness studios are missing when it comes to membership sales:

They’re not following a dialed-in, detailed, practiced, honed-in sales process.

So that means scripts, role-playing, calling, texting, scheduling, and everything in between. Erik breaks down the complete strategy and system he uses. And, the exact system that’s helped so many other fitness studio owners grow.

Plus, we do some role-play so you can actually see, hear, and feel how some of these conversations should go.

What You’ll Learn

  • Erik Russell’s proven sales process to close over 70% of your leads
  • The 4 objections every lead has and how to overcome them
  • What to say to prospects after the workout that gets them to convert
  • Strategies for increasing prospect show up rate
  • How to present membership options
  • The script for closing more paid in full memberships
  • How to leverage the fact that prospects buy with emotion not logic
  • And tons more!

What We Mention In This Episode

Have a question or want to leave us feedback? Follow us on Facebook, Twitter, and Instagram for updates and sneak peeks of upcoming episodes.

To get each week’s episode sent straight to your inbox, subscribe to The GSD Show.

Get FREE growth resources sent straight to your inbox.

We’ll send you something immediately, plus more each week such as industry trends, data, how-to’s, case studies, frameworks, etc.

100 Leads in 7 Days

Stop wasting ad spend! Get 100 new leads in 7 days with this simple and free strategy!