Today I sit down with Matt Hale, CEO of ACU Development, the franchisor of Modern Acupuncture. In just 10 months of being founded, they sold 300+ regional developer and franchise licenses, setting them up to be one of the fastest growing franchises ever. Matt is a franchising expert, and we talk about what led him to turn his business concept into a successful reality.

What You’ll Learn

• How Matt sold 300+ franchise licenses in less than 1 year
• What he did to raise $500K at 23 years old
• The #1 reason why franchises fail
• The no-brainer skill you need to develop to be a great salesperson
• Matt’s three M’s for upselling
• How your business can implement healthy competition to drive higher performance
• The “burger first, then fries” concept & why it matters
• What the best business owners do differently
• Metrics you need to measure for your business
• And TONS more!

What We Mention In This Episode

• How to Know If Franchising Is Right for You
• Modern Acupuncture
• The Joint
• Massage Envy
• MINDBODY
• Scaling Up
• Traction
• GSD Show Episode 062: Who’s Got My Money?

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