If you’re a frequent LinkedIn visitor, you may have noticed that videos have mysteriously begun to play automatically in your feed. This is the new LinkedIn autoplay videos feature, and it’s a godsend for fitness studios looking to attract more customers on this platform.
LinkedIn autoplay video launched around the end of 2015 and are a familiar feature to Facebook and Twitter. This, on the other hand, has a couple of distinctions — Facebook and Twitter only autoplay native video while LinkedIn’s feature seems to work exclusively with video hosted on YouTube or Vimeo. It looks something like this:
Because it’s such a new feature, these LinkedIn autoplay videos really grab people’s attention. Movement is eye-catching, and the video format lets you convey your message much faster than plain text with photos.
We tested the feature out with a video review by one of our Fit FLAVER customers. We shared it to all followers and checked back the next day.
24 hours after posting, the video had an engagement rate of 8.70% — over 2 and a half times our average rate.
Be a Traffic Director
But that’s not even the coolest part. When you share your video, you can also include a link to any page you want, whether that’s your website or a campaign-specific landing page. So when people click on the video, they’re taken straight to information about your fitness studio, which increases your likelihood of converting those visitors into paying members. The original link you’ll need to include to get the video to autoplay, though, is the YouTube or Vimeo link. Then just sub it out with the link to your specific campaign, etc.
So if you own a barre studio and you offer 2 weeks free, you might have an autoplay video of people stretching at the barre with exercise balls. Then you could interchange the YouTube link with a link to your landing page promoting an offer for 2 free weeks.
Now as your LinkedIn connections scroll through their feeds (most likely people who are interested in barre or other fitness authorities), your studio’s awesome video plays automatically and when people click, a really cool offer is ready and waiting.
They already get a look at the studio and what workouts they can do before they even visit your website or landing page … all because of an autoplay video.
Do It Yourself
Want to give LinkedIn autoplay videos a shot on your own? Here’s how to do it yourself.
Start by copying the video share link from YouTube or Vimeo and pasting it into LinkedIn’s “Share an update” field. The video and link summary should automatically populate.
Once the video information has auto-populated, you can delete the YouTube link from the update box field and replace it with the URL where you would like to direct viewers, like your landing page or website.
Add any other update text, like a description of the video or a call to action. In this example, we used the CTA, “Watch the movie to learn how.” Choose your targeting option (we posted ours to all followers), and when you’re ready, click “Share.”
Have you tested the LinkedIn autoplay video feature yet? We’d love to hear your results in the comments below. And if you’re ready to take your marketing to the next level (we’re talking 150 – 200 new leads a month), let’s add a little FLAVER to your studio!
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.