3 Strategies Your Fitness Studio is Not Using for Lead Generation… But Should

The top fitness studios in the industry have generated as many as 107 leads in 1 day, 225 in 1 week, and 616 in 1 month. How exactly did this happen? They used 3 strategies that are proven to bring in a ton of new leads.

Without leads, businesses don’t grow. If these 3 strategies aren’t already part of your marketing plan, they should be so that you get new paying members for your fitness studio.

1. A Proven Offer

When people see an ad on Facebook or Instagram, the thing that stops them is a proven offer. And reversely, if someone sees an ad but there’s no incentive for them to click, they’re a lot less likely to take action.

The offer that’s proven to generate the most leads for the fitness and wellness businesses we work with is one free week of classes. Here’s why this is so effective:

  1. The power of free: People love free things. Whether it’s a coupon for free dessert at a restaurant or a buy one, get one free deal, people are more likely to buy from you when the power of free is involved.
  2. People can check out your fitness studio without any commitment. There is no risk involved of paying up front so they have nothing to lose.

A ton of the fitness studios we work with have used the free week offer and have seen great results. One barre studio generated 411 leads in 1 month with a cost per lead of $1.18. We’ve seen the studios we work with get an average of 120 leads with a $500 ad budget.

Here are the results of other studios that also ran a free week offer: 

This strategy seriously works. But if you prefer not to run a free week offer, your next best option is a paid offer like 20% off for 3 months or a special presale discount.

2. Paid Ads

Many small business owners say that the majority of their customers come from referrals. That’s a great thing because it means your customers love the service you provide and recommend you to others. But if you don’t run paid ads, you miss out on a huge opportunity to bring in even more new members to your studio.

Once you decide on a proven offer, paid ads are an effective way to get it in front of your ideal members. Facebook and Instagram are both cost-effective platforms that allow you to get your offer in front of a ton of new people.  

These are great because you’re able to run both image and video ads, and you choose your own budget and the audience you want to target. This means that you’re able to show your ads to your target demographic so that you get the best results for what you pay.

You don’t want to waste money showing your ads to people who aren’t the right fit for your fitness studio. Targeting options allow you to show your ad to people within a certain radius of your studio, a specific age range, by gender, interests, and more. You can also run your ads to a retargeting list, which we’ll dive into a little later.

Here’s an example of an effective Facebook ad with a free week pass offer:

Notice how the headline says [FREE PASS] in all caps and brackets. This immediately captures someone’s attention. The ad copy also talks about the free week pass and says that they’re on a first come, first serve basis, which encourages people to take action more quickly.

3. Retargeting

In strategy #2, we mention running ads to a retargeting list. This is a list of people who have visited your website or landing page, so they’ve shown interest in your business already.

As a consumer, you’re retargeted all the time. For example, think about a time that you recently looked at a product online. Maybe you looked at shoes on Amazon, found a pair you liked, and put them in your shopping cart … but you got distracted and closed out of the website without buying them. The next time you’re on another website like Facebook, you likely saw ads for the same pair of shoes that you were about to buy. That’s retargeting. Here’s how it works.

This is a strategy that’ll help you stay in front of people who view your landing page to check out your business and your offer, but who DON’T convert right then and there. Most people don’t buy the first time they see an ad or learn about a new business. It usually takes 5-7 impressions for someone to remember your brand, so it’s important to continue to show ads so that you stay top of mind when they’re ready to buy.

Here’s an example of a retargeting ad that asks if someone is still interested in an offer. This is a good reminder and makes them more likely to click.

To track the people who view your landing page so that you can retarget them, you’ll need to install a pixel on it. This is a snippet of code, and Facebook provides step-by-step instructions on how to do this.

These 3 strategies will help you generate more leads for your fitness studio. What other strategies do you use for lead generation? Let us know in the comments below! And if you want to learn more about what we do to generate a ton of leads for studios each month, schedule a free strategy call and we’ll walk you through our process.

Mike Arce

Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.

Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.