While we’re huge fans of Facebook ads, we’re also really big fans of Instagram and YouTube advertising. Without advertising your fitness or wellness business on these other platforms, you miss out on getting your service in front of WAY more people. Let’s take a look.
Create Brand Awareness
60% of Instagram users say they learn about products and services on the app, and 75% say they take actions like visiting a website after seeing an Instagram post. On top of that, YouTube reaches more 18-49 year olds than any cable network in the U.S.
So advertising on Instagram and YouTube are effective ways to get your services in front of new people and get them interested in your business. These are untapped avenues for a lot of businesses – so go where your competitors aren’t. And if your competitors are there … that’s even more reason to use Instagram and YouTube to make your brand known and seriously stay in front of your ideal customers.
Here’s what I mean.
The more places that people see your ads, the more likely they are to remember them and your business. If you advertise on more than one platform, you build greater brand awareness and increase chances of people choosing your business.
Get in Front of Your Target Audience
The number of users on both Instagram and YouTube make it easy to get in front of people who are the right fit for your business. Instagram has 800+ million monthly users, while YouTube has over a billion users. That’s a TON of potential new members to get in front of.
Instagram has the same targeting options as Facebook. This means you can get your ads in front of people in your demographic, like people within a specific age range or who live within a certain mile radius of your business. You don’t want to run ads to people who aren’t the right fit, but if you choose the right targeting options, it’s a great low-cost option to get your ads in front of more people.
On YouTube, you can create TrueVuew video ads, where you pay when someone watches your video for more than 30 seconds or clicks on any CTAs you have. The advantage of this is that you get your ads in front of people who are interested and get the most out of your ad budget.
Use Features to Increase Engagement
Over the past few years, both Instagram and YouTube have added new features that make them way more engaging. The best part is that these features don’t cost anything, so you can reach a larger audience without spending more money. Here they are:
Instagram and YouTube both have live video options. Live video is more engaging, as you’re able to communicate with your audience in real time. This means that people can leave comments on your live stream, and you can address them right then and there during the video.
Some ways to use live video include:
- Q&A sessions to address common questions you receive from customers
- Announce upcoming events or promotions
- Celebrate member accomplishments
Another popular feature is Instagram Stories, where you can post an image or video that people can watch for 24 hours. They also recently released a new option where you can keep Instagram Stories on your page for longer. These show up on your page like this:
Take advantage of these features and use them to be more engaging and get your business in front of more people.
When you post on Instagram Stories, add your fitness studio or wellness business’ location so that everyone in your area is able to view your Instagram Story. This works well when you have an offer or special event that you want everyone in your area to know about.
Cards on YouTube:
A card on your video promotes a call to action, like another video or a playlist. This is a small clickable box that appears on your video for the amount of time you choose, and you can include a custom message. This is a great way to promote related content from your channel and keep people engaged.
How else does your business use Instagram or YouTube to generate leads? Let us know in the comments below! And if you want to advertise on Instagram or YouTube but need help getting started, schedule a free strategy call with us today.
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.