When people ask me about internet marketing and where to start, one of the first things I bring up is Google My Business. This is simply because it’s free and powerful. Even though it does take some time and patience, it’s well worth it in the long run.
According to Google, Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. So it’s pretty important and necessary.
Here’s a step-by-step guide on how to setup your Google My Business page!
1 – Create A Google Account To Manage The Page
If you don’t have a Google account or Gmail address already, go to http://www.gmail.com to create one. This Gmail email address can be a personal one but I recommend creating one for the business that can be shared amongst employees as well as marketing companies, i.e. email@example.com.
2 – Claim A Current Page Or Start A New Page
Once you’re signed into the Gmail/Google account, go to the Google My Business dashboard. Click “Sign in” in the upper right corner. Then click “Get your page” button in the upper right corner.
At the “Choose Business Type” screen, choose “Storefront” if you have a physical business location where your customers can visit you. You want to show your address on Google Maps.
Choose “Service” area if you serve customers at their location and don’t want to show your business address.
Choose “Brand” if you don’t want to show your address and you don’t serve a specific service area.
Search for your business by name or address. When you find it, select the listing from the choices and follow the directions to add it to your dashboard.
The 3 options for verification include:
- Verify by mail
- Verify by phone
- Request manager access from current owner
3 – Design The Page
After the page has been claimed/verified, you’ll want to design it to your liking. Choose a profile logo, preferably an icon, that most accurately represents your business. Makes sure it’s also consistent with your brand across the web.
The smallest size you can use is 250 x 250 pixels. Choose a photo to use for your cover photo that portrays the feel and/or message of your business with a slogan optional.
I recommend a photo of your customers enjoying your product or service instead of the actual product/service itself. The recommended image size of the cover photo is 1080 × 608 pixels.
4 – Fully Complete The Page
Fill in all the business contact details including name, address, phone number, website, categories, hours and introduction. Add any available photos to the page as well.
The more you complete the page, the more visibility it will get in both Google Search & Google Maps.
5 – Things To Do After Setup
Embed the map listing on your website, share news, build reviews, and provide directions are just a few things you can do with your newly managed Google My Business page.
More features and information can be found by visiting the Google My Business home page.
If you have any questions or problems with this process, or would like me to add any additional steps, comment below! We’re here to help make sure your Google My Business Page is setup and optimized like the rockstar that your business is.
Ryan is Loud Rumor’s SEO guru! When it comes to citations, local directories, keyword strategizing, and more, he’s the go-to man. Ryan loves getting clients ranked at the top of their industry. He also loves food trucks and Chili’s.