Having a real gym marketing strategy is much more than having a lead generation play running on social media platforms and search engines.

It’s about having an overall plan on how your gym will achieve maximum attention in your community, along with several tools in place to convert that attention into paying members.

This means doing a top-down audit to find all opportunities to achieve this mission; from paid ads, organic, guerrilla tactics, referrals, pricing, automation, reviews, email, text, messenger… all of it.

And everything must be measured.