Episode 020: The Value of Finding Your Niche in the Fitness Industry

By September 13, 2016The GSD Show

In this episode, we learn how finding your niche within the fitness industry can not only help you get more customers, but allow you to charge more as well. Our guest this week is Russ Perry, the owner of Design Pickle. He niched in January 2015 when he decided to shift his brand from a full-fledged creative agency to graphic design only, and since then, Design Pickle has grown immensely.

We shot this episode on location at Mrs. Klein’s pickles, a locally owned and operated pickle factory and distributor. We may have gotten in their way a couple of times shooting this episode, but they were cool as a cucumber. Thanks for hosting us, Mrs. Klein’s!

Listen and watch the episode below:

Episode 021: How to Use Content to Get More Members and PR Opportunities
Episode 021: How to Use Content to Get More Members and PR Opportunities

What You’ll Learn

  • How to choose a company name that will make you stand out
  • How finding your niche can help position you as an expert in your field
  • How to make more money by turning down more prospects

What We Mention in This Episode

Thanks so much for watching this episode! Remember to tune in next week when we learn how niching can give you a leg up in the fitness industry. And if you missed last week’s episode, you can catch it here.

Have a question or want to leave us feedback? Feel free to ask in the comments below, and don’t forget to follow us on Facebook, Twitter, and Instagram for updates and sneak peeks of upcoming episodes.

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Mike Arce
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.

Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.