Episode 017: How to Build the Right PR Strategy to Grow Your Brand and Fitness Studio

By August 23, 2016The GSD Show

In this episode, we learn what it takes to create the kind of PR strategy that gets your fitness studio noticed in all the right places. Our guest is Melissa DiGianfilippo, the co-founder of Serendipit Consulting. They’re one of the top brand marketing and public relations firms in the Phoenix area and have worked with fitness clients like OrangeTheory Fitness, Cycle Bar and more.

We had the opportunity to visit the Serendipit Consulting offices for this episode, and we’re thrilled to have Melissa on the show.

Listen and watch below:

Episode 022: FranNet Explains How to Franchise Fitness Studios & Independent Gyms
Episode 022: FranNet Explains How to Franchise Fitness Studios & Independent Gyms

What You’ll Learn

  • The key difference between advertising and PR
  • How to pitch your story to the media and get it noticed
  • How to “newsjack” current events to get your gym in the spotlight
  • How guest blogging can grow your reach and breed business relationships
  • How to use Facebook Live to energize your Facebook audience

Thanks so much for watching this episode! Remember to tune in next week when we learn how to use Facebook groups to improve customer service and retention. And if you missed last week’s episode, you can catch it here.

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Mike Arce
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.

Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.