This is a guest feature written by Drew Breaux of Causely.
The idea of giving back and growing your business seems counterintuitive at first glance. Giving back, by definition, involves actually removing hard-earned revenue from your business and placing it in the hands of a worthy cause. This process is certainly noble and one that should be celebrated, but it’s seldom thought of as a business-growth best practice. But perhaps we’ve been looking at this model the wrong way. Let’s take a look at how doing good is good for business.
Did you know that over 90% of people say they’d switch brands if the new brand was associated with a social cause?
In other words, people don’t just care about how great your facility is or the quality of your instructors. They also care about how and why you do business. By giving back consistently to causes that your members care about, they begin to see the “why” behind your business and are more willing to become a part of the community you’re building.
As we all know, getting new members in the door is only the first step. Building a charitable reputation through consistent and collaborative giving is a great way to not only help those in need, but also build trust with your member base that extends beyond the walls of your gym.
When we say that the trust you build through a charitable reputation “extends beyond the walls of your gym”, we’re talking about referrals. Referrals aren’t handed out by every member, only by raving fans. So how do you create more raving fans?
The simple answer is to get them involved in the community you’re building. As we talked about above, building a charitable reputation is a huge part of this process. The more involved a member is, and the more attached they feel to the community at your gym, the more likely they are to feel comfortable enough with you to tell a friend.
Get your members involved in your charitable giving initiatives. Shoe drives, food drives, and other collaborative projects go a long way in making your members feel at home in your facility. Once you’ve created raving fans, the last piece of the puzzle is to give them a really easy way to tell their friends about you. That’s where Causely comes in.
CHECK-INS ON FACEBOOK AND DONATIONS TO CHARITY
Causely was created to fill in the gaps of this whole “doing good is good for business” idea for gym owners. We created a program specifically for fitness studios to allow members to refer their friends and give back to people in need at the same time.
Here’s how it works: every time a member of your gym checks-in on Facebook (letting 200 friends know about you) a donation is made to a new charity each month. As an owner, you’re getting in front of thousands of friends of your members each month and building a charitable reputation in the process. It’s a win-win for everyone, especially charities who desperately need donations.
BREAST CANCER AWARENESS CAUSE
Every October at Causely, we partner with a non-profit to help women in need during Breast Cancer Awareness Month. This month, we’ve partnered with Bright Pink to provide risk assessments to women who need them. Every 3 check-ins at all of our partner gyms will provide 1 Breast and Ovarian risk assessment. If you’re interested in learning more about how Causely can help your gym give back and grow at the same time, visit causely.com/sweatangels.
Drew works on Causely’s customer success team to help gyms sign up and be successful with the program! He’s a happily married father of three (including twins!), and in his spare time, you’ll likely find him golfing or writing children’s books.