Our Shift from Marketing to Coaching for Fitness Entrepreneurs
After working with over 3,000+ fitness studio owners, we cannot deny that running a fitness studio is tough. That’s why we’ve outsourced the Digital Marketing function and have focused entirely on our Loud Rumor GSD 360 Growth Program.
Our Start
Loud Rumor began as a digital marketing agency, helping fitness studios attract more clients through innovative advertising strategies. The company quickly became recognized as one of the leading players in the digital marketing space, specifically serving fitness studio owners across the country. Shortly after, owners were telling us they needed more. Leads were flowing, but results weren’t following. Why?
Because it doesn’t matter how many leads are coming through the doors if you can’t convert them into members.
Enter, Loud Rumor GSD 360 Growth Program. A program built to get owners more members, more money, and more minutes through education, coaching and community. What happened next was mind-blowing. Our clients who also participated in the 360 Growth Program and engaged in our education and coaching services were seeing drastically better results.
- Coaching clients experienced nearly 10x the growth compared to those who only used our digital marketing services
- These clients gained more members, increased their revenue, and, importantly, had more time to focus on what mattered most to them.
They weren’t just growing; they were thriving. Why?
Because they were working on the right things at the right time to get results in their business.
To help owners know what the “right things” are, we designed the Fitness Business Assessment. The FBA scores our business on key areas to provide clarity on what is holding the business back and how to fix it.
Why We Focus on the GSD 360 Growth Program
Research shows that while roughly 50% of small businesses fail within the first five years, those in the fitness industry who adopt comprehensive business strategies and leadership training have a significantly higher success rate.
Our experience confirms this: studio owners who focus on a holistic approach see more tremendous success than those who concentrate solely on lead generation.
Comprehensive Approach
We shifted our focus to a comprehensive approach for several reasons:
- Developing Leaders: Better leadership leads to better business decisions.
- Comprehensive Strategy: Addressing all facets of the business—not just marketing—leads to sustainable growth.
- Right Focus: About 97.5% of studio owners initially focused too much on getting leads. Through our program, they learn to prioritize broader strategies that drive real results.
The Main Reason
Through our GSD 360 Growth Program, we guide clients to focus on the right things at the right times. This approach coupled with world-class training, practical tools and the power of the collaborative community has consistently led to outstanding outcomes for our clients.
Running a Fitness Studio isn’t Rocket Science… So why Does it Feel so Hard?
The “Right” things are at the “Right Time”
Being an entrepreneur is difficult. Often, you are the only person left to get the job done. You spend your time coaching classes, cleaning the bathrooms, writing newsletters, hiring and training employees… and the list goes on. In a world where time is a commodity, it is critical that you invest it on the things that will grow your business and help you achieve your goals FIRST, then prioritize the rest for later.
That’s why we built our FBA: to take the guesswork out of growing your business.
Our Fitness Business Assessment is a powerful assessment that helps uncover key opportunities within a business. It provides a comprehensive evaluation and helps studio owners make informed decisions.
The assessment scores clients against five critical business functions:
- Lead Generation: How effectively the studio attracts potential clients.
- Sales: The conversion process and sales effectiveness.
- Processes: Operational efficiency and workflow management.
- People: Team management and development.
- Retention: Strategies to keep clients engaged and loyal.
Our shift from digital marketing alone to providing a 360 solution with coaching, education and an incredible community was driven by our purpose to deliver fitness and wellness business owners more members, more money and more minutes. By focusing on leadership, strategy, and holistic growth, we provide the tools and support needed for lasting success.
Take the Fitness Business Assessment today and start your journey to a stronger, more successful studio.
