Snapchat has officially surpassed Twitter with over 150 million daily users. Its users send around 9,000 snaps per second and watch over 10 billion videos per day. Snapchat’s face modifying lenses and geofilters have made the app super popular!
Millennials are highly engaged on Snapchat and big brands spend big bucks to attract this audience, but smaller businesses can grow on Snapchat at a very minimal budget — if any at all. For studios and gyms, Snapchat awareness and engagement can convert into membership signups. Here are 5 ways that your fitness business should use Snapchat.
1. Convert Members into Brand Ambassadors
Get your customers to promote you on Snapchat by creating custom branded filters that are geofenced to your fitness studio’s location. Your members end up promoting your fitness studio by simply swiping and using your branded filter on the pictures and videos that they share with their friends. Keep in mind, that they’re using Snapchat with or without you, so you might as well give them the opportunity to promote your business!
Here’s an example of what a branded geofilter looks like:
BrandMySnaps, a company that specializes in full-service custom branded geofilters for the fitness industry, polled various gyms and discovered that approximately 69% of fitness studio members use Snapchat while they work out … which means 7 out of every 10 people at your gym now have the chance to rave about your studio and spread digital word-of-mouth through their Snapchat views.
2. Don’t be Predictable
Snapchat is an engagement platform. Your followers actually look forward to the latest posts because they want to be entertained with an inside look into what your gym is up to. So before you start snapping, ask yourself this question:
What can I bring to the table that’s different and interesting?
Maybe you post how to work out a different body part every day of the week. Maybe you give quick tips on workouts, nutrition, self care, or daily wisdom.
3. Get Your Feet Wet
Snapchat is like no other social media platform out there. Its content isn’t permanent, so it forces users to be authentic. You can’t curate perfect moments like you do on platforms like Facebook and Instagram. This is perfect for the fitness industry, where the focus is about progress and not perfection. So for your fitness studio, don’t obsess about capturing a “perfect” moment. That’s not what Snapchat is about.
That being said, don’t be afraid to be creative! The more you create, the easier it will be to produce content regularly, and the more regularly you produce content, the more engaged your followers will be. The point is to keep your followers engaged and anticipating tomorrow’s posts.
4. Tell a Short Story
Snapchat videos only record for 10 seconds, which makes telling a story on Snapchat highly engaging and entertaining. There is even major potential for these short stories to go viral on Facebook when saved and reposted.
A story example could be an interview with a fitness expert telling their story on how they started or highlighting a current member’s success story in a few 10-second snaps. Live Q&A’s with your followers are encouraged during these stories.
Expert tip: These short-stories are most entertaining when paired with different filters, so once again, be creative!
5. Repurpose Content
If you’re like other fitness brands, you’ve likely spent a ton of time and resources building your following on other social platforms. So while we love Snapchat, it’s important not to neglect those other audiences.
Expert tip: Save all your snaps to your phone and upload them to Facebook, Instagram and Twitter to get the most mileage out of your content.
There it is! So go out and be an early adopter, differentiate yourself from your competition, and most of all, take advantage of growing your brand on a relatively new platform and take notice on the increase in sign ups.
Handling over a billion dollars worth of advertising, Ziggy has worked for some of the largest agencies where he led the strategy team for various brands. After gaining enough experience, he decided to create his own ad agency where he handled big brand clients like Pepsi, ESPN, Spike TV and Vitamin Water. His eyes are now set on his newest venture, BrandMySnaps, where he plans on innovating the Customer-to-Customer (C2C) advertising space by impacting the bottom line of small businesses.