427 leads in 31 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this boutique fitness studio through our Fit FLAVER program…
First and foremost, let’s break down what we mean by “leads.” This includes actual form submissions, phone calls, and texts that are all unique (as in over 300 people individually made contact with the studio and opted in to their offer).
Now, let’s talk about the process and how we managed to kill it for our client!
Within the first 24 hours of launching this fitness studio’s marketing campaign, they got 31 leads.
This was pretty good for the first day, so both the Loud Rumor team and our client were pretty happy. Here’s a breakdown of how we got those 31 leads on day 1.
But what’s even more exciting is that the success didn’t stop there. Each day continuously brought in an insane amount of prospects. And before we knew it, our client had over 400 opportunities knocking at their door because of Fit FLAVER, which relies heavily on Facebook advertising. And this is just one reason so many businesses now choose to advertise through Facebook rather than any other outlet.
And finally… let’s break down the entire process that took our client to the next level. Introducing Fit Flaver:
We love working with studio owners because we know how to kill it for them. Our program, Fit FLAVER, caters to fitness boutiques who want to grow their business and bring in tons of new members. FLAVER stands for
- Facebook ads
- Landing page
All 6 of these strategies were used to generate the 427 leads in 1 month for our client. The Facebook ads highlighted the fitness studio’s promotion at the time. Our client wanted to showcase 2 offers: 1 free week of classes or an unlimited month for $34. Both are great deals. So with super niche Facebook targeting through their audience settings, an awesome image, and great text, the ads were total clickbait. From there, the user clicked on the Facebook ad and was taken to a landing page where they filled out their name, email, and phone number to redeem the offer. Here’s a sneak peek of the page – but just a glimpse:
On the landing page was also a video of our client explaining the promotion and how excited they were to invite the prospect to their boutique fitness studio. This allowed people to get to know our client before they even called or visited.
So once someone opted in, they were taken to a thank you page and placed into our CRM (Infusionsoft) that triggered the automation process. To confirm that the form submission was received, each consumer got an instant email with the promotion coupon – either the free week or the unlimited month for $34. We were also sent emails of these leads so we could see the success, too.
The last part of the campaign was the retargeting. We wanted to make sure that whoever clicked our client’s Facebook ad saw that offer again in their newsfeed later on. So if someone clicked the ad and decided they weren’t ready to sign up for the free week or unlimited month on the landing page, that offer would follow them elsewhere online. And since users who are retargeted to are 70% more likely to convert, this was a huge part of the process.
So before we dig into the numbers of our client’s campaign, book a demo to see an in-depth video of how the Fit FLAVER process was done specifically for this studio and the many other studios that we work with.
One month, one fitness studio, one killer campaign… And it all resulted in this:
- 427 leads in 31 days
- $0.25 Cost Per Click (CPC)
- 4,608 total clicks to their Facebook ads
- $2.94 cost per lead
Not only did Fit FLAVER get our client more leads than they’ve ever received in any other month, but it gave more consumers exactly what they wanted – access to a great deal that provided high quality value, a simple process, and tons of personality. If you’re a boutique studio interested in gaining more members, you need Fit FLAVER.
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.