Blog, Fitness Marketing, Marketing
7 Effective Tools & Resources to Generate Leads for Busy Fitness Studio Owners
Business owners are busy and have a lot going on, so tools and resources that save time and make processes more efficient make things a lot easier. These 7 tools for business owners help you be more productive, generate more leads, and grow your fitness studio.
This is a business management software for businesses in the fitness and wellness industry. You’re able to manage clients, sales, schedules, and more through the app. The functions that MINDBODY has are awesome for business owners, but the app is also useful for your fitness members.
Your members are able to schedule classes and make payments through the app, simplifying their user experience along the way. MINDBODY is used by 59,000 business owners around the world, and it’s easy to see why.
Causely is great because it helps your business generate more reviews and referrals, and it supports great causes and charities at the same time. Here’s how it works:
Every time one of your fitness members checks in to your studio or leaves a review through Facebook or Instagram, Causely donates to a non-profit partner. When people check in to your location, all of their friends see it too. That means thousands of people hear about your studio and see what their friends say about it through two of the most powerful social media outlets, and it also builds a charitable reputation for your business.
In 2017, Causely and the businesses they work with donated 334,358 meals to children in need through the organization feedONE, 487,257 bowls of food to shelter animals through Rescue Bank, 40,039 pairs of shoes through Soles 4 Souls, and TONS more. This is an awesome way to give back to the community while also growing your business.
“Support great causes & donate to non-profits while also growing your business with @CauselyHQ.”
Text messages have a 98% open rate, compared to only 20-30% for email. Zipwhip is a text messaging platform that allows you to use your business’ existing phone number to text your customers. People are more likely to respond to your text over email or phone calls.
Communicating through text messages feels more personal and allows you to create stronger relationships with potential and current members. On top of that, Zipwhip integrates with other tools and platforms like MINDBODY.
In order to efficiently email both potential and current members, a great custom relationship management (CRM) software that automates this process is huge. We use Infusionsoft for this.
You can schedule email broadcasts in advance and customize emails to include people’s names and other features. You’re also able to segment your audience so that you can send email broadcasts to specific groups of people such as prospects or current members.
A CRM saves a TON of time because everything is automated and scheduled in advance, so you don’t have to personally type out an email every time you get a new lead … although it will feel personalized to the reader.
When you run ads with offers for your fitness studio, take them to a landing page where they fill out their information in exchange for the offer. This is more effective than taking them to your homepage because a landing page only encourages one CTA. ClickFunnels is a platform that allows you to easily build awesome sales funnels to capture potential new members’ information.
The platform is user-friendly with drag-and-drop features, and it’s simple to create landing pages that look professional. It’s also possible to integrate ClickFunnels with your CRM, so once someone opts in to your offer, the emails they receive are automated. Here’s a glimpse into what building a landing page looks like:
People use online reviews to determine whether or not they want to purchase a product or service. In fact, 90% of people read online reviews before they visit a business. Before someone joins your studio, chances are they’ve looked it up online to see what other people say about it. This is why it’s so important to manage your reviews.
Podium helps you manage all of the reviews you get from different platforms like Google, Yelp, and Facebook in one central place. You’re able to see everything on a dashboard so that you don’t have to go to multiple websites to see all of your reviews. It also helps you generate more reviews so that more people trust you and your business.
7. Loud Rumor
Lastly, we can’t leave out our #1 lead generation tool, Fit FLAVER. This stands for Facebook, Landing pages, Automation, Video, Email drip, and Retargeting. Our program combines these, along with customer support and a Learning Center, to help you generate a ton of leads and teach you about sales and marketing.
The program is specifically designed for fitness studios that want more members. From creating Facebook ads and landing pages to setting up an automated email drip, everything is done for you; all you have to do is follow up with leads and give them an incredible experience at your fitness studio so they become paying members.
Fitness studios in our program have generated up to 616 leads and sold 70 memberships in 1 month. To hear from studio owners and learn more about their experience with Fit FLAVER, go to https://www.loudrumor.com/free-call.
These 7 tools and resources will generate more leads for your fitness studio, while also saving you a ton of time. What are your favorite tools that you use for your business?