While we’re huge fans of Facebook ads, we’re also really big fans of Instagram and YouTube advertising. Without advertising your fitness or wellness business on these other platforms, you miss out on getting your service in front of WAY more people.
The top fitness studios that we’ve worked with have generated as many as 107 leads in 1 day, 225 in 1 week, and 616 in 1 month. How exactly did this happen? They used 3 strategies that are proven to bring in a ton of new leads.
Without leads, businesses don’t grow. If these 3 strategies aren’t already part of your marketing plan, they should be so that you get new paying members for your fitness studio.
Facebook ads and Google AdWords both have huge benefits when done the right way, but they’re used in different respects. If you don’t already use Facebook ads to generate leads for your fitness studio, you lose out on getting your business in front of a ton of potential new members. Facebook ads generate a ton of leads when you use them the right way.
Social media trends constantly change, and there are always fun and new features being added. If you don’t keep up, your fitness or wellness business will get left behind and won’t have a strong online presence. These are 3 trends that your fitness or wellness business needs to follow in 2018 so that you continue to have a strong online presence and keep both your paying and potential new members engaged.
Last year, I got to attend one of the best conferences I’ve ever been to, Thrive: Make Money Matter. Thrive is an event for entrepreneurs and business professionals hosted by Cole Hatter. If you follow my business journey, you’ll notice that I actually attend a ton of different conferences and events. This one blew me away.
It’s always great to sign on new, paying members at your fitness studio, but it’s just as important to retain them as loyal customers.
Only 5% of fitness studios retain more than 30% of their members. After 6 months, almost 44% of members show up less than once a week. That’s a fast decline that can be avoided. Let’s take a look at how that can be done.
Your social media feeds – whether for Facebook, Instagram, etc. – are flooded with video. There’s a good reason for it. Videos are the most effective type of post and can get up to a 135% higher organic reach than photos. But in order for your social media videos to reach the right people and get a ton of engagement, you want to add captions.
“I truly believe that had I not worked with Loud Rumor, I wouldn’t have ⅓ of the people that I have today,” Kristin of Love Barre told us when we sat down to talk about her results.
Organic posts only reach 2.6% of your page’s audience, and thanks to Facebook’s algorithm, those people are the ones who already engage with your content pretty often. To get your message in front of new people, you need to get familiar with boosted posts.
Every good fitness studio owner knows how important it is to bring in new members each month. But what you may not know is what a potential member looks for when they visit a new studio. But we do. Here are 8 statistics that prove what people want in a fitness studio.