Kenneth BurkeKenneth is the marketing director for Text Request, an online business texting service. He’s been awarded for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals. https://www.textrequest.com/
Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here. http://www.mikearce.live/
As a fitness studio owner, your goal is to help more people become the healthiest and most confident versions of themselves. But wouldn’t it be great if your current paying members were already highly motivated to work on their fitness goals?
“I truly believe that had I not worked with Loud Rumor, I wouldn’t have ⅓ of the people that I have today,” Kristin of Love Barre told us when we sat down to talk about her results.
Every fitness studio owner knows that in order to keep their business running, they need to generate revenue. But more revenue doesn’t always mean doubling down on your marketing efforts to bring in new members. Often, there’s a simple way to get more revenue from your current members … and you don’t even have to change your membership prices.
The most successful fitness studio owners know their trainers and coaches are just as important a part of the business as their members. With a great team in place at your studio, you can then step back and focus on growing your business. This means that your staff are the ones to interact with your members day in and day out; they need to exhibit traits you want to represent your fitness business.
Every good fitness studio owner knows how important it is to bring in new members each month. But what you may not know is what a potential member looks for when they visit a new studio. But we do. Here are 8 statistics that prove what people want in a fitness studio.
As it turns out, the decoy effect is everywhere. You may not have noticed it because usually you don’t see if from the perspective of a business owner (like you do right now). Usually, you’re the consumer who just sees a great deal. That’s the goal for your potential members as well.
Let’s talk about a word nobody likes to think about: Attrition. We fitness professionals know how important it is to bring in new members, but all too often we stop counting once they purchase a class package. In reality, your attrition rate is just as important a metric as how many new memberships you sell.