As a fitness studio owner, your goal is to help more people become the healthiest and most confident versions of themselves. But wouldn’t it be great if your current paying members were already highly motivated to work on their fitness goals?
“I truly believe that had I not worked with Loud Rumor, I wouldn’t have ⅓ of the people that I have today,” Kristin of Love Barre told us when we sat down to talk about her results.
Every fitness studio owner knows that in order to keep their business running, they need to generate revenue. But more revenue doesn’t always mean doubling down on your marketing efforts to bring in new members. Often, there’s a simple way to get more revenue from your current members … and you don’t even have to change your membership prices.
The most successful fitness studio owners know their trainers and coaches are just as important a part of the business as their members. With a great team in place at your studio, you can then step back and focus on growing your business. This means that your staff are the ones to interact with your members day in and day out; they need to exhibit traits you want to represent your fitness business.
Every good fitness studio owner knows how important it is to bring in new members each month. But what you may not know is what a potential member looks for when they visit a new studio. But we do. Here are 8 statistics that prove what people want in a fitness studio.
As it turns out, the decoy effect is everywhere. You may not have noticed it because usually you don’t see if from the perspective of a business owner (like you do right now). Usually, you’re the consumer who just sees a great deal. That’s the goal for your potential members as well.
Let’s talk about a word nobody likes to think about: Attrition. We fitness professionals know how important it is to bring in new members, but all too often we stop counting once they purchase a class package. In reality, your attrition rate is just as important a metric as how many new memberships you sell.
If you don’t already have a referral program at your fitness studio, here’s how to build a great one that gets a ton of new members in your door. And if you already have a referral system, here’s how to take it to the next level.
Here are some of the best strategies I’ve learned through my personal education as well as speaking with and interviewing hundreds of fitness studio owners in the last year.