Kenneth BurkeKenneth is the marketing director for Text Request, an online business texting service. He’s been awarded for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals. https://www.textrequest.com/
Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here. http://www.mikearce.live/
If you’ve read any of our previous blogs, you probably already know that the most successful fitness and wellness business out there use automated email campaigns to nurture leads, keep members engaged, and encourage cancelled members to come back. When coupled with Facebook ads and landing pages, email marketing can be one of the most effective ways to build rapport with both leads and current members.
But what you may not know is that those same businesses have started to replace email marketing with a new tool — one that can take your customer service to new levels of greatness.
MINDBODY BOLD is a can’t-miss conference for studio owners and fitness professionals who are serious about growing their business. This will be my third year attending the conference, and each time it’s one of the highlights of my year. If you’re still on the fence about whether or not to go, here are 5 reasons you MUST attend.
As a fitness studio owner, your goal is to help more people become the healthiest and most confident versions of themselves. But wouldn’t it be great if your current paying members were already highly motivated to work on their fitness goals?
“I truly believe that had I not worked with Loud Rumor, I wouldn’t have ⅓ of the people that I have today,” Kristin of Love Barre told us when we sat down to talk about her results.
Organic posts only reach 2.6% of your page’s audience, and thanks to Facebook’s algorithm, those people are the ones who already engage with your content pretty often. To get your message in front of new people, you need to get familiar with boosted posts.
The most successful fitness studio owners know their trainers and coaches are just as important a part of the business as their members. With a great team in place at your studio, you can then step back and focus on growing your business. This means that your staff are the ones to interact with your members day in and day out; they need to exhibit traits you want to represent your fitness business.
If you don’t already have a referral program at your fitness studio, here’s how to build a great one that gets a ton of new members in your door. And if you already have a referral system, here’s how to take it to the next level.
Good fitness business owners know it takes a great team to keep a gym or studio running smoothly. But when it comes to hiring that team, identifying who has what it takes and who doesn’t can get tricky.