Category

Facebook Advertising

Ad Networks

Beyond Google & Facebook: How to Leverage Ad Networks & Niche Blogs to Reach More Customers

By | Blog, Facebook Advertising, Internet Marketing Strategies, Local Business, Social Media | No Comments

Google and Facebook are absolutely the best places to advertise your local business since they provide all the tools necessary to hit the ground running and serve ads to your potential customers within minutes. Garrett GanGarrett Gan is the Co-Founder & CEO of Thalamus, the largest research database of advertising vendors in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, files, ad specs, network data, and marketer reviews for vendors across the globe. http://www.thalamus.co/

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Marketing Platform

5 Reasons Facebook Advertising is the #1 Marketing Platform for 2016 and Beyond

By | Blog, Facebook Advertising, Internet Marketing Strategies, Social Media | No Comments

In 2014, Facebook’s ad revenue reached $11.49 billion. This was over $10 billion more than Twitter, and almost $11 billion more than LinkedIn. In 2015, this number increased to over $16 billion for Facebook ad revenue… and it doesn’t stop there. 2016 is expected to increase even more. But what makes Facebook advertising such a dominant platform over Twitter, YouTube, LinkedIn, and others? Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken…

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Facebook Carousel Ads

Increase Conversions by 40% With Facebook Carousel Ads

By | Blog, Conversion rate, Facebook Advertising, Social Media | One Comment

Business owners and marketers tend to have a love/ hate relationship with Facebook advertising. If you’re reading this article, chances are you already know how valuable this platform is. But successfully advertising on Facebook is easier said than done. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has…

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How Local Business Can Affordably Advertise Like Big Brands: Part 2

By | Blog, Facebook Advertising, Internet Marketing Strategies, Retargeting, Social Media, Video Advertising, YouTube | 2 Comments

In case you missed Part 1 of this series… read it here before you go any further!  Once you’re done with that, we can continue to learn how local business can affordably advertise like the big brands we know and love. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing….

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5 Unconventional Social Media Marketing Tips

By | Blog, Facebook Advertising, Internet Marketing Strategies, Social Media | No Comments

“Social Media Strategies” brings up nearly 372,000,000 results in Google. That’s a lot of articles and a lot of information. Scanning over the results on the first couple pages, however, you begin to notice something—the articles all repeat a lot of the same ideas (just to be fair… I wasn’t able to check all 372,000,000 results!). Angela OstroffAngela Ostroff founded Bearly Marketing with the idea that Social Media should be pain free for small businesses. With a background in sales, management, and operations, Angela has built a team of dedicated and talented individuals around her in order to offer small…

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Facebook Video Advertising

Facebook Makes Waves in Video Advertising, and It’s Awesome

By | Blog, Facebook Advertising, Internet Marketing Strategies, Video Advertising, YouTube | No Comments

YouTube has dominated the world of video advertising for years… frankly since it created the video-as-a-website model. This summer, though, Facebook made 2 big changes to its video content, including a new Suggested Videos section in the news feed – that placed YouTube’s control of digital video squarely in its crosshairs. Mike CushingMike Cushing is a writer for the Social Media online master’s degree program from the University of Florida College of Journalism and Communications. He’s an avid writer and always looking for ways to connect with new audiences. http://socialmedia.jou.ufl.edu/

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