Your social media feeds – whether for Facebook, Instagram, etc. – are flooded with video. There’s a good reason for it. Videos are the most effective type of post and can get up to a 135% higher organic reach than photos. But in order for your social media videos to reach the right people and get a ton of engagement, you want to add captions.

We previously talked about steps you can take to increase engagement on your fitness studio’s Facebook page. One of the ways to get more people to watch your videos is to add subtitles, and we promised to show you how to do that. That’s exactly what you’re about to learn.

WHY CAPTION YOUR VIDEOS?

First, they increase view time by 12%, and the longer that someone watches your ad, the more likely they are to engage with and remember it.

Second, people like to choose whether or not they watch a video with sound. Many people check their news feed in a public place, so it’s best to have a video that communicates your message visually. 80% of people react negatively toward both the platform and advertiser when a mobile video ad plays loudly and they don’t expect it.

So let’s get back to how to add captions to your videos. At Loud Rumor, we follow a super simple process thanks to a service called Rev.

HOW TO USE REV

Step 1: Upload the video that you want to use in your social media to Rev.

Step 2: The Rev team goes to work and captions your video with time codes.

Step 3: You’ll receive a caption file in your requested format within 24 hours. It costs $1.00 per minute of video, and since your video ad should only be about 30-60 seconds long, it’s extremely cost-effective.

*Notice how you only have to do Step 1 and the rest is up to Rev … yeah, it’s that great.  

UPLOAD AN SRT FILE THROUGH FACEBOOK

When you share your video with the Rev team, make sure that you request the caption file as a SubRip (.srt) file. You can then use Facebook’s Power Editor to upload the subtitles.

Below is a free step-by-step tutorial that shows you exactly how to upload an .srt file to Facebook.

 

Keep in mind that when you add subtitles through Power Editor, it gives you the option to automatically generate captions. I don’t recommend that you do this because it usually has errors. But if you do go this route, be sure to review and edit the captions before you post the video.

Want Captions On All The Time?

When you add captions through Facebook, they only show up when there’s no sound. So if someone turns the sound on, the captions no longer appear. You can get around this with freelance service sites such as Fiverr, and pay to have captions added directly to the video.

UPLOAD NATIVE VIDEO

Have you ever noticed a difference between videos in your news feed that automatically start to play as you scroll past them and ones that don’t? That’s the difference between native and video and videos that are shared as YouTube, Vimeo, or Wistia links.

Here’s an example of how a video autoplays in someone’s news feed (with subtitles!) when it’s native:

Here’s an example of what a YouTube link looks like on Facebook … Not nearly as engaging:

If there’s a YouTube video that you want to share in Facebook as native video, there’s a really cool tool called savefrom.net that allows you to do that. It downloads the YouTube video as an mp4 file so you can actually post it natively to Facebook.  

Here’s how it works:

Native video gets about 10X as many shares and 3X as many likes and comments compared to YouTube video links. This makes a huge difference in how many people see your video.

Instagram is also a popular platform, but keep in mind that their videos can only be 60 seconds long. If your video on Facebook is longer, create a shorter version to share on Instagram.

How often do you upload videos to your fitness studio’s social media pages?  Once you use these tips and tools, let us know how subtitles make a difference for your engagement!

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Mike Arce
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.

Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.