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How to Set up a Successful Facebook Campaign If You’re Not a Facebook Marketing Ninja

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Next to the search engine, Facebook is the best avenue to build a solid campaign for business. There’s no other place that people so willingly share information about themselves that allows you to target your audience to a tee. And these Facebook campaign tactics will help any marketer – even the newbie – settle down and watch their profits rise.  Robert KilonzoRobert Kilonzo is the Business Development Manager for OSI Affiliate Software. OSI Affiliate Software makes it easy for any business to create a referral program. Robert is also the host of the eCommerce Marketing Podcast that interviews experts about…

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Marketing Platform

5 Reasons Facebook Advertising is the #1 Marketing Platform for 2016 and Beyond

By | Blog, Facebook Advertising, Internet Marketing Strategies, Social Media | No Comments

In 2014, Facebook’s ad revenue reached $11.49 billion. This was over $10 billion more than Twitter, and almost $11 billion more than LinkedIn. In 2015, this number increased to over $16 billion for Facebook ad revenue… and it doesn’t stop there. 2016 is expected to increase even more. But what makes Facebook advertising such a dominant platform over Twitter, YouTube, LinkedIn, and others? Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken…

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Facebook Carousel Ads

Increase Conversions by 40% With Facebook Carousel Ads

By | Blog, Conversion rate, Facebook Advertising, Social Media | One Comment

Business owners and marketers tend to have a love/ hate relationship with Facebook advertising. If you’re reading this article, chances are you already know how valuable this platform is. But successfully advertising on Facebook is easier said than done. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has…

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Facebook Ad Rules

5 Rules For Facebook Ads That All Professionals Should Follow

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Too often I hear SMB owners say, “We’ve done Facebook Ads but it didn’t work for us.” When I ask what they did and how their campaign looked, I usually hear about an experience of 1 to 2 campaigns in a total budget of about $100 with a blurry mission. Frankly, I’m never surprised they fail. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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YouTube Advertising Strategies

YouTube Advertising: Proven Strategies that have Earned $127,000 a Month

By | Blog, Internet Marketing Strategies, Video Advertising, YouTube | No Comments

What do Dove, Old Spice, and Evian all have in common? They kill it when it comes to YouTube advertising. That’s because they all follow similar marketing strategies that launch their efforts into super success. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local…

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Identify Your Exact Marketing Persona in 3 Minutes: Part 2

By | Blog, Business Owners, Internet Marketing Strategies | No Comments

Before you dive in, make sure you’re caught of with Part 1 of this series. You can read it here. I left off with with an awesome, detailed description of how you can create a killer report through Google Analytics to identify your exact marketing persona in 3 minutes flat. But now I want to go one step further… and that’s where Part 2 comes in. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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Identify your exact marketing persona in 3 minutes: Part 1

By | Blog, Business Owners, Internet Marketing Strategies, Marketing | No Comments

Can you describe your most valuable customer? Is it a 36 year old female from California who loves movies and buys apparel and accessories online? Or is it a 54 year old male from Florida who is a cooking enthusiast and searches for real estate investing opportunities? This is where your marketing persona comes in. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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How Local Business Can Affordably Advertise Like Big Brands: Part 2

By | Blog, Facebook Advertising, Internet Marketing Strategies, Retargeting, Social Media, Video Advertising, YouTube | One Comment

In case you missed Part 1 of this series… read it here before you go any further!  Once you’re done with that, we can continue to learn how local business can affordably advertise like the big brands we know and love. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing….

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How Local Business Can Affordably Advertise Like Big Brands: Part 1

By | Blog, Internet Marketing Strategies, Local Business, Marketing | No Comments

Coca Cola, Doritos, Nike.  All these brands could stop advertising today, and 30 years from now you’d still know exactly who they are and what they do.  Why is that? Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow….

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5 Unconventional Social Media Marketing Tips

By | Blog, Facebook Advertising, Internet Marketing Strategies, Social Media | No Comments

“Social Media Strategies” brings up nearly 372,000,000 results in Google. That’s a lot of articles and a lot of information. Scanning over the results on the first couple pages, however, you begin to notice something—the articles all repeat a lot of the same ideas (just to be fair… I wasn’t able to check all 372,000,000 results!). Angela OstroffAngela Ostroff founded Bearly Marketing with the idea that Social Media should be pain free for small businesses. With a background in sales, management, and operations, Angela has built a team of dedicated and talented individuals around her in order to offer small…

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Facebook Video Advertising

Facebook Makes Waves in Video Advertising, and It’s Awesome

By | Blog, Facebook Advertising, Internet Marketing Strategies, Video Advertising, YouTube | No Comments

YouTube has dominated the world of video advertising for years… frankly since it created the video-as-a-website model. This summer, though, Facebook made 2 big changes to its video content, including a new Suggested Videos section in the news feed – that placed YouTube’s control of digital video squarely in its crosshairs. Mike CushingMike Cushing is a writer for the Social Media online master’s degree program from the University of Florida College of Journalism and Communications. He’s an avid writer and always looking for ways to connect with new audiences. http://socialmedia.jou.ufl.edu/

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