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Facebook Ad Rules

5 Rules For Facebook Ads That All Professionals Should Follow

By | Uncategorized | No Comments

Too often I hear SMB owners say, “We’ve done Facebook Ads but it didn’t work for us.” When I ask what they did and how their campaign looked, I usually hear about an experience of 1 to 2 campaigns in a total budget of about $100 with a blurry mission. Frankly, I’m never surprised they fail. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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YouTube Advertising Strategies

YouTube Advertising: Proven Strategies that have Earned $127,000 a Month

By | Blog, Internet Marketing Strategies, Video Advertising, YouTube | No Comments

What do Dove, Old Spice, and Evian all have in common? They kill it when it comes to YouTube advertising. That’s because they all follow similar marketing strategies that launch their efforts into super success. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local…

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Identify Your Exact Marketing Persona in 3 Minutes: Part 2

By | Blog, Business Owners, Internet Marketing Strategies | No Comments

Before you dive in, make sure you’re caught of with Part 1 of this series. You can read it here. I left off with with an awesome, detailed description of how you can create a killer report through Google Analytics to identify your exact marketing persona in 3 minutes flat. But now I want to go one step further… and that’s where Part 2 comes in. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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Identify your exact marketing persona in 3 minutes: Part 1

By | Blog, Business Owners, Internet Marketing Strategies, Marketing | No Comments

Can you describe your most valuable customer? Is it a 36 year old female from California who loves movies and buys apparel and accessories online? Or is it a 54 year old male from Florida who is a cooking enthusiast and searches for real estate investing opportunities? This is where your marketing persona comes in. Yuri ShubYuri Shub is an awesome user acquisition and PPC specialist from Topanda (topanda.co). He also runs a PPC blog on medium.com and loves to tweet about online advertising! http://topanda.co/

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How Local Business Can Affordably Advertise Like Big Brands: Part 2

By | Blog, Facebook Advertising, Internet Marketing Strategies, Retargeting, Social Media, Video Advertising, YouTube | One Comment

In case you missed Part 1 of this series… read it here before you go any further!  Once you’re done with that, we can continue to learn how local business can affordably advertise like the big brands we know and love. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing….

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How Local Business Can Affordably Advertise Like Big Brands: Part 1

By | Blog, Internet Marketing Strategies, Local Business, Marketing | No Comments

Coca Cola, Doritos, Nike.  All these brands could stop advertising today, and 30 years from now you’d still know exactly who they are and what they do.  Why is that? Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale. Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow….

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5 Unconventional Social Media Marketing Tips

By | Blog, Facebook Advertising, Internet Marketing Strategies, Social Media | No Comments

“Social Media Strategies” brings up nearly 372,000,000 results in Google. That’s a lot of articles and a lot of information. Scanning over the results on the first couple pages, however, you begin to notice something—the articles all repeat a lot of the same ideas (just to be fair… I wasn’t able to check all 372,000,000 results!). Angela OstroffAngela Ostroff founded Bearly Marketing with the idea that Social Media should be pain free for small businesses. With a background in sales, management, and operations, Angela has built a team of dedicated and talented individuals around her in order to offer small…

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Facebook Video Advertising

Facebook Makes Waves in Video Advertising, and It’s Awesome

By | Blog, Facebook Advertising, Internet Marketing Strategies, Video Advertising, YouTube | No Comments

YouTube has dominated the world of video advertising for years… frankly since it created the video-as-a-website model. This summer, though, Facebook made 2 big changes to its video content, including a new Suggested Videos section in the news feed – that placed YouTube’s control of digital video squarely in its crosshairs. Mike CushingMike Cushing is a writer for the Social Media online master’s degree program from the University of Florida College of Journalism and Communications. He’s an avid writer and always looking for ways to connect with new audiences. http://socialmedia.jou.ufl.edu/

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creating social content

Creating Social Content that Moves the Needle

By | Blog, Business Owners, Social Media | No Comments

Whether you want to reach private consumers or corporate decision makers, social media is a super important element of a well-rounded marketing plan. So, why is it a continual struggle for marketers and business owners? Because so few social media professionals effectively focus their initiatives on the right audiences and actually track the success of their efforts. Mike CushingMike Cushing is a writer for the Social Media online master’s degree program from the University of Florida College of Journalism and Communications. He’s an avid writer and always looking for ways to connect with new audiences. http://socialmedia.jou.ufl.edu/

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Having Your Business On Yelp

Pros and Cons to Having Your Business on Yelp

By | Blog | 4 Comments

To Yelp or not to Yelp? That is the question. As a small business owner, you probably already know how important it is to get your company listed in the right online directories. And when it comes to having your business on Yelp, there’s a ton of controversy out there that makes it hard to decide whether or not to get listed. So let’s break it down. Mike ArceMike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and…

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Why Local Businesses Should Do More PR

By | Blog, Local Business | No Comments

Even the most brilliant business ventures won’t be successful if no one knows they exist. For local businesses especially, public relations is the key to spreading a company’s name like wild fire and obtaining the resources to succeed in the long haul. Serendipit ConsultingBased in Phoenix, Serendipit Consulting is a full-service marketing, public relations, digital and creative firm that caters to brands and companies in lifestyle, health and fitness, hospitality, residential and commercial real estate, technology and more. http://serendipitconsulting.com/

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