While we’re huge fans of Facebook ads, we’re also really big fans of Instagram and YouTube advertising. Without advertising your fitness business on other platforms, you miss out on getting your service in front of WAY more people. Let’s take a look.
Instagram Creates Brand Awareness
60% of Instagram users say they learn about products and services on the app. 75% say they take actions like visiting a website after seeing an Instagram post.
So, advertising on Instagram and YouTube are effective ways to get your services in front of new people. And of course, get them interested in your business.
These are untapped avenues for a lot of businesses. You always want to go where your competitors aren’t. And if your competitors are all on Facebook, even more reason to use Instagram and YouTube. It’ll make your brand known and seriously stay in front of your ideal customers.
Here’s what I mean.
The more places that people see your ads, the more likely they are to remember your business. If you advertise on more than one platform, you build greater brand awareness. That increases your chances of people choosing your business.
Get in Front of Your Target Audience
The number of users on both Instagram and YouTube make it easy to get in front of people who are the right fit for your business. Instagram has 1 billion monthly users, while YouTube has over a billion users. That’s a TON of potential new members to get in front of.
Instagram has the same targeting options as Facebook. This means you can get your ads in front of people in your demographic. You can target people within a specific age range or who live within a certain mile radius of your gym. You don’t want to run ads to people who aren’t the right fit. But if you choose the right targeting options, it’s a great low-cost option to get your ads in front of more people.
On YouTube, you can create TrueVuew video ads. This is where you pay when someone watches your video for more than 30 seconds or clicks. The advantage of this is that you get your ads in front of people who are interested and get the most out of your ad budget.
Use Instagram Features to Increase Engagement
Over the past few years, both Instagram and YouTube have added new features that make them way more engaging. The best part is that these features don’t cost anything. And, they help you reach a larger audience without spending more money. Here they are:
Instagram and YouTube both have live video options. Live video is more engaging, as you’re able to communicate with your audience in real time. This means that people can leave comments on your live stream. Plus, you can address them right then and there during the video.
Some ways to use live video include:
- Q&A sessions to address common questions you receive from customers
- Announce upcoming events or promotions
- Celebrate member accomplishments
Another popular feature is Instagram Stories, where you can post an image or video that people can watch for 24 hours. They also recently released a new option where you can keep Instagram Stories on your page for longer. Take advantage of these features and use them to be more engaging and get your business in front of more people.
When you post on Instagram Stories, add your fitness studio location. This way, everyone in your area is able to view your Instagram Story. This works well when you have an offer or special event that you want people in your area to know about.
Cards on YouTube:
A card on your video promotes a call to action, like another video or a playlist. This is a small clickable box that appears on your video. You can choose the amount of time you and include a custom message. This is a great way to promote related content from your channel and keep people engaged.
How else does your business use Instagram or YouTube to generate leads? Let us know in the comments below! And if you want to advertise on Instagram or YouTube but need help getting started, schedule a free strategy call with us today.