Marketing, Partner Blogs, Sales
5 Ways to Increase Fitness Studio Revenue by Texting
This is a guest feature on fitness studio texting by Kenneth Burke, Marketing Director at Text Request.
Revenue drives business, and we want to help you get more of it. That’s why we’re going to break down five ways to increase your fitness studio’s revenue – all by texting with clients.
99% of texts are read, usually within just a few minutes of being sent. The average response time is only 90 seconds, and the average click-through rate if 45%.
Each of those rates is at least 7X higher for text than for emails and phone calls. Communication is key to your business – whether it’s one-on-one conversations or for marketing and sales – and texting is one of the most effective ways to communicate.
Plus, most people say they’d rather text with a business than call or email. Texting is also the highest rated channel for client communications. In other words, texting works and it’s what people want.
How do you increase fitness studio revenue by texting?
#1 Drive inbound conversations from your website with SMS live chat.
You spend a lot of time and effort (and probably money) trying to get people to your website. What happens once they get there?
With SMS live chat, those viewers will be more likely to start a conversation with you, and they’ll convert into clients at a higher rate. How does it work?
It goes on your site and looks like any other live chat widget. The difference is that messages come to you as texts, and your replies go straight to the contact’s cell phone. They don’t have to stay on your website to have a conversation, and you don’t have to have someone manning your live chat 24/7.
SMS live chat works on both desktop and mobile sites, so viewers can always just text you (which is what they want). This makes it easier for you to bring in new clients without adding to your to-do list.
#2 Send promotions that convert.
Maybe you sell supplements, or maybe you’re just trying to get previous clients to come back. In either case, SMS promotions are a great way to grab clients’ attention and get them to take a next step. Here’s an example:
“Hey , we’ve got 20% off all protein mixes. It’s a good time to stock up! Just go to www.studio.com/supplements”
A tool like Text Request makes it easy to send messages like these to any or all of your clients, and to personalize each message as you like. Here’s another example you might send to get clients back into your studio:
“We miss you! Come join us for two free sessions this week. Just let us know which times are good for you. – ”You could invite clients to one particular class, or schedule them as they reply back. Either way, it works.
#3 Generate new clients with Click-to-Text on your Instagram profile, Google ads, and more.
Most of the time people spend online is through a mobile phone, and there’s a higher chance of them texting you from those devices than calling you. So here’s what you can do.
Add a message extension to your Google ads. This will let searchers text you straight from the ad – one click opens a text to your business.
You can do the same on your Instagram profile to turn leads into clients. And you can add Click-to-Text buttons anywhere on your website, too. (The easiest way to add the hyperlink “sms:1” – e.g. Text us!)
“The response from so little effort shocked me! For those of you looking for sales and able to respond quickly, this can be HUGE.” – Scott, Merry Maids
#4 Schedule and keep more appointments.
People rarely answer personal phone calls during business hours, and the chances of them seeing and responding to an email on time are slim.
Texting is by far the most effective way to schedule and confirm training sessions, classes, etc. And if someone needs to reschedule their one-on-one, you can just as easily find a better time through text.
Scheduling and confirming sessions is most commonly used for individual clients, but you can also send one text to a large group to remind them about a particular class. Here’s a couple of examples:
“Hey [Lynn], are you still good for our 10am Tuesday session? Let me know. Thanks!”
“Good morning! Don’t forget about Wednesday’s barre class @7am. Please register so we know how many to bring breakfast for. Thanks! www.studio.com/register”
“We to follow up with clients about their packages (how many pre-paid classes they have left), and to create group messages about specials or different class offerings we may have. Clients can text us if they’re running late, need anything, or just to say ‘hi!’” – Tiffany, Pure Barre
#5 Ask for online reviews to bring in more clients organically.
90% of people say online reviews influence their buying decisions, and 85% trust online reviews as much as personal recommendations.
People want to know they’re going to have a good experience before they work with you or visit your studio, and online reviews are how they make that decision. Texting helps your studio get more raving reviews with less effort. In fact, clients are 600% more likely to leave you a review when you ask via text compared to email.
It’s simple, all you have to do is text happy clients asking for a review on the platform that’s most important to you (Facebook, Google, Yelp, etc.). Example:
“Hey , thanks for working with us! Would you mind leaving us a review on Google? It would help us a lot. bit.ly/xyz Thank you!”
How Do You Start Texting?
You need a way to handle messages. If you’re the only one running your business, you may be able to get away with just using your cell phone. If you have an office line, you’ll probably want to start texting through it using a tool like Text Request.
It comes with a dashboard for your team to share, all the features mentioned in this article, and more. What’s important, though, is that you start texting. It’s the most effective way to increase your fitness studio revenue, and it’s what your clients want from you.
Loud Rumor subscribers can now get their first month of Text Request free! Head to TextRequest.com, select the “Starter” package and then text Loud to (423) 218-0111 after checking out and your first month will be waived!