More than 500 million people watch video on Facebook every day … and 64% of consumers make a purchase after watching branded social videos.  Video content is an awesome way to get your gym in front of more people and generate more fitness studio leads.

There are two options:

  1. Record it ahead of time and upload it to the social media platform you want to share it on. Native videos, which are directly uploaded opposed to sharing a link, have 86% higher reach than YouTube links.
  2. Do a live video. 80% of people would rather watch live content from a brand than read a blog. People also spend 3X longer watching video on Facebook when it’s live.

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15 Topics To Film

But for those of you who aren’t sure where to start or what topics to create videos about, here are 15 simple video ideas:

  1. What to Eat Before and After a Workout
  2. Good Carbs VS Bad Carbs
  3. Good Fats VS Bad Fats
  4. Thoughts on Diets Such as Paleo, Keto, Atkin
  5. Vegan: Pros and Cons
  6. The Best Breakfast Foods
  7. Is it Bad to Eat Before Bed?
  8. How Much Water Should I Really Drink Every Day?
  9. What are the Most Effective and Healthy Supplements?
  10. To Stretch or Not to Stretch and When to Do it
  11. What’s the Best Time to Work Out?
  12. The Truth Behind Fruits and Vegetables
  13. When it Comes to Chicken, White Meat or Dark Meat?
  14. Best Exercises to Burn Fat
  15. The 8 Benefits of Yoga

These are just 15 ideas, but there are countless topics that you could write about. Think about the questions that you get asked the most by your members or topics that you see are trending online. If the topic is valuable to your members, it’s worth creating a video about.

Use Rev to Caption Your Video

85% of Facebook videos are watched without audio. Add captions to increase the amount of time people watch your videos by up to 12%. When you add captions, people are likely to watch it longer and engage with it.

The videos you produce don’t need to be filmed with expensive equipment. A quick Facebook Live or recorded video from your phone works great.

Do you have other video ideas that have gotten a lot of engagement? Leave a comment below and let us know!

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