Picture yourself at your fitness studio. A new person visits your gym for the first time, and after class, they want to talk about membership options. You explain every option in detail and they seem really into it. Then you ask which plan they’re interested in. What do they say?
Let’s talk about a word nobody likes to think about: Attrition. We fitness professionals know how important it is to bring in new members, but all too often we stop counting once they purchase a class package. In reality, your attrition rate is just as important a metric as how many new memberships you sell.
45% of people say they are likely to invest in a gym membership of some kind within the next year. People want to increase their health levels; let’s take a look a what they’re looking for in a fitness studio.
Building up a strong presence on multiple online review sites isn’t hard, but it does take effort. Below we highlight 6 best practices that are proven to help fitness studios and gyms increase their number of online reviews and overall star rating.
Content creation and distribution has quickly become one of the top “musts” in the marketing world. Your fitness business needs to jump on board if it hasn’t already. And here’s the first stat that explains why …
If you’re reading this, you already know how important Facebook Live is to your fitness studio or independent gym’s success. So we’ll skip that part. Instead, we’ll tell you exactly how to maximize Facebook Live for your fitness business so that you increase your followers, get more leads, and seriously boost your engagement.
The fitness industry has taken over Instagram, which is exactly why studios and gyms should use it to their advantage. This is where you’ll find a huge majority of current members, potential members, partners, and so on. So here are 5 hacks that’ll take your fitness studio’s experience with Instagram to the next level.
Whether you want to post on social media, write a blog, or send an email to your audience, there are a ton of tools to choose from that’ll encourage your fitness studio’s content marketing efforts. Here are 4 of our favorite tools in particular – and they’re free.