Last year, I got to attend one of the best conferences I’ve ever been to, Thrive: Make Money Matter. Thrive is an event for entrepreneurs and business professionals hosted by Cole Hatter. If you follow my business journey, you’ll notice that I actually attend a ton of different conferences and events. This one blew me away.
It’s always great to sign on new, paying members at your fitness studio, but it’s just as important to retain them as loyal customers.
Only 5% of fitness studios retain more than 30% of their members. After 6 months, almost 44% of members show up less than once a week. That’s a fast decline that can be avoided. Let’s take a look at how that can be done.
Your social media feeds – whether for Facebook, Instagram, etc. – are flooded with video. There’s a good reason for it. Videos are the most effective type of post and can get up to a 135% higher organic reach than photos. But in order for your social media videos to reach the right people and get a ton of engagement, you want to add captions.
Everything in my life revolves around the motto “GSD.” I live by it both at home and at my office. My show/podcast is called “The GSD Show,” and my coaching program is called GSD Coaching. I also wear my GSD shirt almost every day. So by now you might be wondering what the deal is with GSD … What exactly does it stand for?
The most effective type of Facebook post is video, which has a 135% broader organic reach than photos. While photos are posted more often, videos are more engaging and likely to reach your target audience.
As a fitness studio owner, your goal is to help more people become the healthiest and most confident versions of themselves. But wouldn’t it be great if your current paying members were already highly motivated to work on their fitness goals?
“I truly believe that had I not worked with Loud Rumor, I wouldn’t have ⅓ of the people that I have today,” Kristin of Love Barre told us when we sat down to talk about her results.
Every fitness studio owner knows that in order to keep their business running, they need to generate revenue. But more revenue doesn’t always mean doubling down on your marketing efforts to bring in new members. Often, there’s a simple way to get more revenue from your current members … and you don’t even have to change your membership prices.
Organic posts only reach 2.6% of your page’s audience, and thanks to Facebook’s algorithm, those people are the ones who already engage with your content pretty often. To get your message in front of new people, you need to get familiar with boosted posts.
The most successful fitness studio owners know their trainers and coaches are just as important a part of the business as their members. With a great team in place at your studio, you can then step back and focus on growing your business. This means that your staff are the ones to interact with your members day in and day out; they need to exhibit traits you want to represent your fitness business.
Every good fitness studio owner knows how important it is to bring in new members each month. But what you may not know is what a potential member looks for when they visit a new studio. But we do. Here are 8 statistics that prove what people want in a fitness studio.