In 2014, Facebook’s ad revenue reached $11.49 billion. This was over $10 billion more than Twitter, and almost $11 billion more than LinkedIn. In 2015, this number increased to over $16 billion for Facebook ad revenue… and it doesn’t stop there. 2016 is expected to increase even more. But what makes Facebook advertising such a dominant platform over Twitter, YouTube, LinkedIn, and others?
1 – AUTOPLAY VIDEOS
Sometimes there’s no better way to get a message across than with video. People love visuals, so when Facebook introduced their premium autoplay video ad, marketers rejoiced… eventually. In September of 2015 alone, .5 million small/ medium businesses shared videos on Facebook to encourage their advertising efforts. These autoplay videos allow marketers to reach their audience on a platform they know their prospects frequently visit without having to go through another outlet like YouTube.
2 – INSTAGRAM PARTNERSHIP
Facebook decided to simplify the entire Instagram process for marketers by offering Instagram ads to be built directly through Power Editor. It’s awesome.
And since most people who are interested in Instagram ads are also accustomed with Facebook marketing, the process for building these campaigns is already familiar. On top of that, people now have the same audience targeting options for their Instagram ads as they would their Facebook ads.
3 – DETAILED TARGETING
Facebook recently got really granular with their audience settings. They introduced Detailed Targeting which gives businesses the option to target prospects in a whole new and super niche way.
Detailed Targeting essentially excludes certain traits or demographics from an audience. So if you want to target people who drive a car that’s over $75k but you want to make sure they own the vehicle and aren’t renting it, you can exclude people who are leasing:
This is just one of many audiences you can specify with Detailed Targeting.
And since there’s nowhere else that marketers can gather so much information about their target audience than on Facebook – and there’s nowhere else that actually reaches these people the right way like Facebook advertising does – Detailed Targeting has become an even bigger bonus for businesses.
4 – CAROUSEL ADS (AND OTHER NEW FORMATS)
What’s great about Facebook advertising is that it’s always evolving. New ad formats are constantly released which is great for marketers. One format that’s extremely successful is carousel ads.
No other platform allows businesses to showcase their products or services so visually to where their audience actually has to engage (click) to view more without opening a new window or going to another link.
What’s also great is that Facebook regularly releases new ad formats, so there’s always something exciting for both marketers and users to look forward to.
5 – MOBILE FRIENDLY
Facebook knows that the world is moving – if they’re not already there – to mobile. People navigate, research, shop, and make decisions on their phone every day… multiple times a day. So Facebook decided to launch their Ads Manager app.
This is great because it allows businesses to optimize, create, pause, etc. their Facebook ads and campaigns directly from their mobile device. It simplifies the entire process so marketers can do what they’re best at while on the go.
That being said, Facebook instantly set the bar for all other advertising platforms by creating this easy, convenient, and very mobile friendly app.
What other reasons would you add to this list? Let us know in the comments below why you think Facebook advertising is the #1 marketing platform and we may just have to include it in the article!
Mike Arce is the CEO and founder of Loud Rumor, a lead generation company for fitness studios and independent gyms that supports their customers with sales training and techniques to grow and scale.
Mike has spoken for companies like Infusionsoft, the Better Business Bureau, ASBA, and Local First – all on the topic of Local Business Internet Marketing. He has a passion for local businesses and helping them grow. You can get fresh, updated tips from Mike here.