Social media trends constantly change, and there are always fun and new features being added. If you don’t keep up, your fitness or wellness business will get left behind and won’t have a strong online presence. These are 3 trends that your fitness or wellness business needs to follow in 2018 so that you continue to have a strong online presence and keep both your paying and potential new members engaged.
I partnered with Evolution Nutrition to share my top lead generation tactics including Facebook advertising, automation, video, retargeting, and more. I showcase the exact ways we’ve been able to generate up to 107 leads in 24 hours, 225 in 1 week, and 503 in 1 month.
A study showed that 55% of people are willing to pay for a guaranteed good experience, which means that the experience you provide at your fitness studio is crucial.
And as saturated as the fitness industry is, you want to make sure that your studio stands out. These 7 customer service strategies help you do that.
Daniel Nyiri is the founder and CEO of 4U Fitness, a personal training studio franchise in Florida that uses a full body electric muscle stimulation program. And he’s a serious fit pro…
In 2011 he moved from Hungary to the U.S. with just $150 in his pocket. And now he has a 7-figure fitness business with 3 locations (St. Petersburg, Tampa, and Orlando) that has seen huge growth since they first opened.
Whether you realize it or not, people look up information and reviews about your fitness studio or gym before they decide to invest. They want to see specific before and after photos of your members, what other people have to say about your service, and they love watching what you’re capable of. That’s why video testimonials are a huge must. These act as social proof that just can’t be denied. And that’s powerful.
Businesses run promotions all the time as an incentive to get people to buy their product or service. But how do you know which offer will be the most effective for your fitness studio? We’ve worked with hundreds of fitness studios and gyms through our Fit FLAVER program, and there’s one offer that has proved time after time to be the most effective: one free week.
When it comes to business automation and your customer’s journey experience, Brad Martineau, founder of SixthDivision, is one of the best out there. He does something that every fitness professional should do: host clinics. And he’s incredible at it.
In the fitness world, a clinic is an educational event that attracts the community. It provides free content that your audience learns from.
Last year, I got to attend one of the best conferences I’ve ever been to, Thrive: Make Money Matter. Thrive is an event for entrepreneurs and business professionals hosted by Cole Hatter. If you follow my business journey, you’ll notice that I actually attend a ton of different conferences and events. This one blew me away.
It’s always great to sign on new, paying members at your fitness studio, but it’s just as important to retain them as loyal customers.
Only 5% of fitness studios retain more than 30% of their members. After 6 months, almost 44% of members show up less than once a week. That’s a fast decline that can be avoided. Let’s take a look at how that can be done.
Your social media feeds – whether for Facebook, Instagram, etc. – are flooded with video. There’s a good reason for it. Videos are the most effective type of post and can get up to a 135% higher organic reach than photos. But in order for your social media videos to reach the right people and get a ton of engagement, you want to add captions.