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Matthew Cicci

arpm fitness business

ARPM: The Metric to Make Your Fitness Business Thrive

By | Blog, Business Owners, Fitness Featured, Fitness Marketing, Local Business, Marketing for FItness, Sales | No Comments

See that member over there? The girl who comes in all the time, buys a protein bar and never misses a monthly payment? Are you losing money on her? Right now you’re thinking, initiation fee, membership dues, pro shop purchases, positive customer experience, she’s a gold mine. Anecdotal evidence aside, if you can’t support your assessment with hard numbers then it may be time to really look at the Average Revenue per Member (ARPM) for your fitness business. And if you’re not careful, you could be calculating your revenue projections all wrong. Matthew CicciMatthew Cicci is a freelance health and…

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