A year and a half ago, Michael Gianeskis (studio owner) made the decision to move his fitness business to a new location. Just like many other gyms, the facility had outgrown its space. South Tampa Fit, a functional fitness and bootcamp-style training facility in south Florida, was in need of a new location.
But what happened after the move was unexpected.
“The business just tanked,” Michael says. “We just couldn’t find our stride and we were really struggling, to the point where we were really close to giving up. I knew I had to change a big, systematic thing.”
And that big change is what helped his studio get 62 new fitness members in just 5 weeks. Let’s dive in.
South Tampa Fit and Loud Rumor Join Forces
When Michael initially reached out to us about our fitness marketing program, we couldn’t wait to take South Tampa Fit to the next level. Within 24 hours of launching his Facebook advertising campaign, things were already changing in a big way.
“The leads just started coming in like crazy and then we were really good at closing them,” Michael says.
The first full day with us, the campaign brought in 40 new leads — people who redeemed South Tampa Fit’s offer or promotion by filling out their name, email, and phone number to come in for their first workout.
Over the next few days, leads continued to pour in. By the weekend, Michael’s team had so many new people who wanted to come work out at their studio that they had to temporarily pause the campaign for a few days to follow up with each person and give them the time and attention they deserved.
At the end of South Tampa Fit’s first marketing month, 476 people redeemed a pass to work out at their studio through our Facebook campaign. 50 of those people purchased a membership.
“July, which is always one of our worst months, was the best month we’ve ever had at South Tampa Fit,” Michael says.
And the very next week, he signed up 12 more new members.
In just the first 5 weeks of advertising with Loud Rumor, South Tampa Fit got 62 new members. That’s an average of 12 new, paying customers every week.
The Effects on South Tampa Fit
Thanks to the campaign, the studio feels different, Michael says.
“It just energized me, it’s energized the trainers, and it’s energized the gym,” he says. “I’m having a lot of people in there now, and all the classes are packed.”
The massive influx of new members has done more than just motivate the staff to work harder — it’s helped Michael buy his first home, which he hopes to move into later this year. And there may be another real estate deal in his future, too.
“We’re looking at expanding our space and actually getting another location!” Michael says. “So it’s been really exciting around here.”
South Tampa Fit has taken a whirlwind journey from struggling and wondering how they’d keep their studio open … to bursting at its seams. And thanks to Facebook ads, the journey is far from over.
We’re so happy to be able to work with Michael and his team at South Tampa Fit. It’s been exciting to watch his business take off, and we know it will continue to do great things.
Here’s a sneak peek at Michael’s story (you can watch his entire story here).